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Home Archives for Joe Fylan

A highly experienced WordPress user, Joe enjoys sharing the tips and knowledge he’s picked up from using this fantastic platform over the years. You can find out more about Joe on his website.

How to Better Manage Refunds and Returns on a WooCommerce Store

Although refunds and returns are part and parcel of running an eCommerce store, they can still be a pain to manage.

However, with the right approach and tools, managing refunds and returns on your WooCommerce store needn’t be the drain on your resources that it could be.

In this guide, we take a look at the issues around returns and refunds in WooCommerce and cover some of the best tools for managing them as efficiently as possible.

If you’re reluctant to offer refunds and returns or you want to but aren’t quite sure how best to manage them, this guide is for you.

10 Best eCommerce Checkout Page Designs to Learn From

A badly designed eCommerce checkout page could be costing your online store valuable sales and profits.

One sign that you might have a badly designed checkout page is your metrics reporting that shoppers are reaching the checkout only to leave without making a purchase.

While there are many reasons why someone might abandon their cart at the checkout page, poor design is definitely one of them.

As design covers much more than just aesthetics, including user experience, trustworthiness and credibility, ease of use, load times, and accessibility, there’s a lot that can go wrong with the design of your checkout page.

If you’re worried that this part of your store is letting down your business, this guide covering the 10 best eCommerce checkout page designs to learn from will help you determine if your checkout page could be improved, and if so, in what ways.

ADA Lawsuits Targeting eCommerce Store Websites

Americans with Disabilities Act (ADA) lawsuits are on the rise. Each year the number filed against eCommerce stores increases, with the latest data from 2023 showing no signs of slowing down. Due to this, more and more website owners are facing court cases and potentially heavy fines.

Therefore, if you own an eCommerce store, you need to be aware of the ADA, how it could affect your site, and what the implications of that could be.

While the act was conceived in good faith, specialist law firms reportedly send out hundreds of letters to websites they believe are non-compliant with the ADA, seeking settlements and litigation.

And it’s not just large companies that are being targeted. 77% of lawsuits are filed against organizations with under $25 million in revenue. Furthermore, the eCommerce sector makes up 84% of all ADA lawsuits.

If you do get caught up in an ADA lawsuit, average settlements range from $5,000 to $20,000. In some cases, they can reach as high as six figures, according to EcomBack. That’s not including the associated costs of dealing with a claim or lawsuit, such as hiring a defence attorney, filing fees, remediation costs, and so on. Not to mention the stress, inconvenience, and potential negative publicity that these lawsuits can generate.

Due to all this, an ADA lawsuit is something you want to avoid at all costs.

In this article, we cover what the ADA is, what can happen if your site isn’t ADA-compliant, and how you can audit your store and rectify any issues that are detected.

20+ High-Converting Examples of eCommerce Popups

If you’re not using popups on your eCommerce store or you’re not getting the results from your existing popups, this article is for you.

After checking out these examples of high-converting eCommerce popups, you’ll either have plenty of inspiration for implementing this powerful marketing tactic at your store or you’ll gain a better understanding of how your popups could be improved.

Popups are definitely an essential tool for eCommerce store owners, but it’s not as simple as enabling a generic popup and then sitting back and reaping the rewards.

As we’re about to see, there are many ways to implement popups to get the results you want, and choosing the right type can make or break your campaign.

So if your popups aren’t as effective as you’d like, or you’re yet to start using this powerful marketing technique, this collection of high-converting examples of eCommerce popups will get you up and running.

WooCommerce Card Testing Fraud Prevention and Solutions

Card testing attacks are a common type of online fraud. If you’re running an eCommerce store or taking payments online in any capacity, there’s a good chance that you’ve been, or will soon be, a target for this type of fraudulent activity.

When that happens, there can be severe consequences. These can range from the hassle of dealing with lots of fraudulent transactions to having your banking or payment processor account suspended. Should that happen, you’ll be unable to accept legitimate payments.

9 Examples of the Best Post-Purchase eCommerce Emails

Once you’ve secured an order from a new customer, the start of your relationship has only just begun.

Rather than settling for one-time customers, you should see the initial transaction as a chance to nurture a long-term relationship that leads to repeat purchases.

One way to do this is to get to grips with post-purchase eCommerce emails.

These emails are an excellent way to stay in touch with your customers, form a connection, and generate more sales, and there are many different types of post-purchase eCommerce emails you can send.

Some are essential, such as order confirmations, while others, like the customer-appreciation and year-in-review emails, are more optional.

However, as you’re about to see from these nine examples of post-purchase eCommerce emails, there are many ways to reach out to your customers after they’ve placed an order. Each one has its own benefits, whether that’s for you or the customer.

What they all have in common, though, is that they can help you to provide better customer services and generate repeat orders — something all eCommerce store owners should be aiming for.

Interaction to Next Paint (INP) – Core Web Vital Explained

Summary: Interaction to Next Paint (INP) is a new Core Web Vitals metric that will impact Google rankings from March 2024. INP measures how quickly your pages respond to user interactions, such as button clicks, by displaying visual feedback, such as updating the shopping cart icon or changing a product color.

Have you received an email from Google Search Console warning you that your site’s Interaction to Next Paint (INP) could be improved? Or maybe you haven’t, but you’re aware of the discussion around INP and want to know more.

Either way, this article will get you up to speed by explaining what INP is, why it’s important, how you can measure it, and what you can do to improve it.

eCommerce Trust and Credibility: How to Win Customer Confidence

Shopping online has become the norm for many, but unless you’re a big brand, customers will still be wary of shopping at your store,

According to some reports, 92% of consumers are concerned about shopping on unfamiliar sites.

Furthermore, a common cause of abandoned carts is a lack of trust in a store and its ability to handle payments securely.

Due to this, you must do all you can to build trust and credibility to win customer confidence.

Thankfully, there are plenty of proven ways to achieve this, including some that are free and quick to implement, as well as others that take a bit more work but can generate even better results.

If you’re ready to build trust and boost credibility at your eCommerce store, read on to find out how.

10 Proven Strategies to Boost eCommerce Conversions and Drive Sales

Want to make your eCommerce store more profitable? One way to grow revenue is to increase traffic. But before ramping up your marketing efforts, there’s something else you should focus on, and that’s optimizing your store for more conversions and sales.

Why?

Well, firstly, it will help you get more sales from the traffic you’re getting now.

Secondly, if your store isn’t optimized for order generation, it doesn’t matter how many more people visit you’ll be missing out on sales and leaving money on the table.

So before investing more time and money in marketing, such as SEO and paid ads, it’s well worth improving your store’s ability to turn visitors into customers and ensuring they’re spending as much as possible.

If that sounds appealing, this guide covers 10 ways to improve conversions and generate more sales at your eCommerce store.

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