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How to Better Manage Refunds and Returns on a WooCommerce Store

Managing Refunds and Returns within WooCommerce

Although refunds and returns are part and parcel of running an eCommerce store, they can still be a pain to manage.

However, with the right approach and tools, managing refunds and returns on your WooCommerce store needn’t be the drain on your resources that it could be.

In this guide, we take a look at the issues around returns and refunds in WooCommerce and cover some of the best tools for managing them as efficiently as possible.

If you’re reluctant to offer refunds and returns or you want to but aren’t quite sure how best to manage them, this guide is for you.

10 Best eCommerce Checkout Page Designs to Learn From

10 Best eCommerce Checkout Designs

A badly designed eCommerce checkout page could be costing your online store valuable sales and profits.

One sign that you might have a badly designed checkout page is your metrics reporting that shoppers are reaching the checkout only to leave without making a purchase.

While there are many reasons why someone might abandon their cart at the checkout page, poor design is definitely one of them.

As design covers much more than just aesthetics, including user experience, trustworthiness and credibility, ease of use, load times, and accessibility, there’s a lot that can go wrong with the design of your checkout page.

If you’re worried that this part of your store is letting down your business, this guide covering the 10 best eCommerce checkout page designs to learn from will help you determine if your checkout page could be improved, and if so, in what ways.

Pixel Manager for WooCommerce Review

Pixel Manager for WooCommerce Reviewed - Track your conversions

Tracking conversions across multiple sources is essential for growing eCommerce stores. It helps you determine which channels work the best for your business and where there’s room for improvement. You can use this information to grow your bottom line.

To do this in WooCommerce, you will need a pixel manager plugin that lets you track ad and marketing campaigns from a single place.

In this article, we’ll review the Pixel Manager for WooCommerce plugin in detail. We’ll start by explaining what it does and highlight its key features. We’ll also show you how you can get started with it and see how it compares to other pixel manager plugins.

ADA Lawsuits Targeting eCommerce Store Websites

ADA Lawsuits Targeting eCommerce Store Websites

Americans with Disabilities Act (ADA) lawsuits are on the rise. Each year the number filed against eCommerce stores increases, with the latest data from 2023 showing no signs of slowing down. Due to this, more and more website owners are facing court cases and potentially heavy fines.

Therefore, if you own an eCommerce store, you need to be aware of the ADA, how it could affect your site, and what the implications of that could be.

While the act was conceived in good faith, specialist law firms reportedly send out hundreds of letters to websites they believe are non-compliant with the ADA, seeking settlements and litigation.

And it’s not just large companies that are being targeted. 77% of lawsuits are filed against organizations with under $25 million in revenue. Furthermore, the eCommerce sector makes up 84% of all ADA lawsuits.

If you do get caught up in an ADA lawsuit, average settlements range from $5,000 to $20,000. In some cases, they can reach as high as six figures, according to EcomBack. That’s not including the associated costs of dealing with a claim or lawsuit, such as hiring a defence attorney, filing fees, remediation costs, and so on. Not to mention the stress, inconvenience, and potential negative publicity that these lawsuits can generate.

Due to all this, an ADA lawsuit is something you want to avoid at all costs.

In this article, we cover what the ADA is, what can happen if your site isn’t ADA-compliant, and how you can audit your store and rectify any issues that are detected.

20+ High-Converting Examples of eCommerce Popups

20+ High Converting Examples of eCommerce Popups

If you’re not using popups on your eCommerce store or you’re not getting the results from your existing popups, this article is for you.

After checking out these examples of high-converting eCommerce popups, you’ll either have plenty of inspiration for implementing this powerful marketing tactic at your store or you’ll gain a better understanding of how your popups could be improved.

Popups are definitely an essential tool for eCommerce store owners, but it’s not as simple as enabling a generic popup and then sitting back and reaping the rewards.

As we’re about to see, there are many ways to implement popups to get the results you want, and choosing the right type can make or break your campaign.

So if your popups aren’t as effective as you’d like, or you’re yet to start using this powerful marketing technique, this collection of high-converting examples of eCommerce popups will get you up and running.

WooCommerce Card Testing Fraud Prevention and Solutions

WooCommerce Card Testing: Fraud Prevention and Solutions

Card testing attacks are a common type of online fraud. If you’re running an eCommerce store or taking payments online in any capacity, there’s a good chance that you’ve been, or will soon be, a target for this type of fraudulent activity.

When that happens, there can be severe consequences. These can range from the hassle of dealing with lots of fraudulent transactions to having your banking or payment processor account suspended. Should that happen, you’ll be unable to accept legitimate payments.

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