You may have heard Google Analytics is the best solution for tracking eCommerce data. However, there are many other platforms that work great, and in some cases, better than the popular analytics platform.
This is particularly true if you’re serious about privacy. Google Analytics, though incredibly feature-rich, collects personal and personally identifiable information from site users. This includes online identifiers such as IP addresses, visited pages, browser fingerprints, and more.
The good news is that there are some excellent Google Analytics alternatives out there that offer a privacy-focused approach to tracking analytics for eCommerce stores.